1 applied research project 2 complete the spss data file with appropriate labels and values 1

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Required

1. Complete the SPSS data file with approprte labels and values

2. Construct the 99% confidence intervL for the variable customer service

Discussion And recommendation question. Based on the data that has been collected the company wants to determine:

• whether to introduce both products a and b or just one of the products

• if any modification bedroom be made prior introducing the product ( or products) into the market

• the potential target maket for each of the product (or products) and a basic marketing strategy (positioning and segmenting as well as the 4Ps

 
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