Strategic Positioning is defined as the means by which management situates a company relative to its competitors.The business model is a key component of strategic positioning.The two fundamental considerations in any business model are the value proposition and the target market.
- Discuss your understanding of the concepts of strategic positioning, business model, and value proposition and target market.You may provide an example from the reading if you choose.(One page)
- Select a national restaurant chain.Describe the business model of that chain as it relates to the value proposition and target market.(One page)