answering the four questions

Write only a two-page, please.

Here are the questions:

1. Why do people grill–take a deep dive into this activity?

2. What should Marcillie’s action plan be?

3. Should Kingsford raise prices? Why Why not?

4. How do the 4 ps strategically fit together in this case?

I have attached the case. Thanks in advance.

 

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