business and marketing

Question 1

Discuss how changes in the following demographics impact companies and their marketing plans.

  • An aging population
  • Movement back to urban areas
  • Changes in the make-up of a household
  • Increasing diversity

Question 2

Step 1: Post a response to the following discussion board questions:

Read the case study in the Highlight Box: Communicating across cultures: Whose Skin Is This Anyway? on Page 52 in the textbook.

Respond to the two questions at the end of the case study.

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