business discussion 15

Using the build, borrow or buy framework find an example of a firm that has used one of these approaches to drive growth.

  1. You may use the text or the internet to find an example…your example must be unique…if another student has already posted the example you cannot use it
  2. Explain in your own words:
    1. What the firm’s strategy is (cost leadership, differentiation, or value innovation) and
    2. What the firm did (build, borrow, buy)
  3. Using concepts from the text, critique the firm’s approach. Did it yield a competitive advantage? If so, why? If not, why? Explain. Use evidence to support your claims.
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