does big data bring big rewards case study 1

Does Big Data Bring Big Rewards (Page 249 of your text)


Laudon, Kenneth C., & Laudon, Jane P. (2015). Managing Information Systems: Managing the Digital Firm, 14th ed. Prentice Hall. ISBN: 9780133898163 / 9781323301739. The required book(s) will be available for purchase from the APUS Bookstore in a VitalSource e-book format.

After your review, please answer the following questions and formulate them into an APA formatted paper:

(1) Describe the kinds of “big data” collected by the organizations described in this case.

(2) List and describe the business intelligence technologies described in this case.

(3) Why did the companies and services described in this case need to maintain and analyze big data? What business benefits did they obtain? How much were they helped by analyzing big data?

(4) Identify three decisions that were improved by using big data.

(5) Should all organizations try to analyze big data? Why or why not? What management, organization, and technology issues should be addressed before a company decides to work with big data?


  • Write in APA format
  • Each item will have a proper APA heading
  • Response to each of the 1-5 items above must be at least 150words
  • The paper must have at least five (5) reputable sources with proper citations from these sources
  • Please submit by the due date
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