final project 3964217 2

Principles of Management Final Project: Case Study Analysis
This project is designed to have you apply what you have learned in this course to a true business case.
Select a business with which you are very familiar.
describe the company.
What is its purpose/mission? Organizational structure?
Conduct a S.W.O.T. analysis.
Based on the information you already have, identify the company’s internal
strengths and weaknesses. Evaluate relevant components of the business environment. Having identified
the opportunities and threats and strengths and weaknesses, consider what they mean (or should mean) to
the company. Is the company in a strong competitive position? Why or why not?
Determine the corporate-level strategy.
Justify your assessments. What has been the company’s
competitive advantage? Identify what contributes the most to or detracts from the company’s competitive
Analyze business-level strategy.
Porter’s five forces model,
discuss the company’s business-level
strategy and describe how it competes. If Porter’s model has revealed the threats to the company from the
environment, can the company deal with these threats? How should it change its business-level strategy to
counter them?
Identify the issues uncovered.
Identify any problems/issues, or areas in need of improvement that were
uncovered by your analysis. Is “organizational change” an issue? In addition, conflict, power, and politics
may be important issues. Focus on those issues that you can evaluate most thoroughly. Based on your
analysis, try to analyze why problems in these areas are occurring.
Make recommendations.
Recommend strategies and actions the company can take to resolve/capitalize on
issues you’ve identified Remember, your recommendations should follow from your analysis, and should
use tools/strategies discussed in class and in your book.
General Guidelines
This project does not entail interviews.
Your paper must be 4-5 pages (double-spaced, 1 inch margins), standard 12pt font.
Due Dates: March 30, 2015
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