i need help with my mkt 571 week five individual 1

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MKT571 WEEK FIVE INDIVIDUAL PROJECT

Marketing Communication and Brand Strategy

oDue Mar 29, 6:00 PM PST

oNot Submitted

oPOINTS 8

Project

no new messages

Objectives:

5.1

5.2

5.3

5.4

Instructions

Assignment Files

Grading

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

·Situational Analysis:

oVision, Mission, Strategic objectives, Values

oStrengths/Weaknesses

oCompetitor’s Strengths/Weaknesses

oMarket Segments

·Product, Place/Distribution, Promotion, and Price Strategies:

oCreating a Brand Image

oMaintaining Brand Image

oBranding Concerns

oPromotion/Integrated Marketing Communication

oAdvertising Strategy/Objectives

oPush and Pull

oMedia Strategy

oAdvertising Execution

oPublic Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

18 days ago

ATTACHMENTS

 
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