marketing essentials 22

write about (SONY COMPANY )

The submission is in the form of a group of two students written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2,000–2,500 words, although you will not be penalised for exceeding the total word limit

LO1: Explain the role of marketing and how it interrelates with other functional units

of an organisation.

LO2: Compare ways in which organisations use elements of the marketing mix (Ps)

to achieve overall business objectives.

The assignment has two parts with two learning objectives. Students in groups of two will have to select a business organisation (company) and imagine they have been appointed a Marketing Team. Students are free to choose a national (local) or international business (company). Students need to analyse and inspect its marketing functions and strategies and the kind of business orientation followed by the selected organisation, e.g. sales, product, or marketing oriented.

As newly appointed Marketing Team, students are expected to analyse the marketing strategies, activities and practices followed by the selected business organisation (company), in order to provide evidence of current marketing performance.

In relation to the LOs, the report needs to provide:

LO1

  • Company overview: This might include organisation background details, the products and services they supply, their vision, mission and their business objectives. (P1)
  • An explanation on the key roles and responsibilities of the marketing function, within the organization. (P2)

LO2

  • A comparison on how your organisation utilise the elements of the marketing mix (4Ps or 7Ps) to achieve overall business objectives. (P3)

LOs & Assessment Criteria

Pass

Merit

Distinction

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation

P1 Explain the key roles and responsibilities of the marketing function.

P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.

LO2

Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

P3 Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives.

 
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