probability and statistics 32

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  • Estimate the probability that a randomly selected 21 to 49 year old consumer:
    • Would give the phrase a rating of 5
    • Would give the phrase a rating of 3 or higher
    • Is in the 21-24 age group
    • Is a male who gives the phrase a rating of 4
    • Is a 35 to 49 year old who gives the phrase a rating of 1
    • Based on the probabilities for the ratings of 4 and 5, which age/gender demographic would be the best target audience for the new concept?
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