promotion and the product life cycle 10
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle.
Complete the Promotion and Product Life Cycle Worksheet.
Cite a minimum of three peer-reviewed references.
Format your in-text citatons and references consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.