promotion and the product life cycle 10

Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle.

Assignment Steps

Complete the Promotion and Product Life Cycle Worksheet.

Cite a minimum of three peer-reviewed references.

Format your in-text citatons and references consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

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