NOTE: This reflection assignment is designed for you to reflect on what you have learned in this class. There are no answers that are right or wrong.
Write a two to
- Write a brief summary of the topics that were covered in this class. What types of online activities were conducted (marketing simulation, hands-on, role-playing, debates, discussions, etc.)? What steps did you take to participate in these activities? What academic skills did this assignment require you to demonstrate?
- What was your level of participation in class? What were your strengths in completing these activities? What were your challenges? How will you overcome these types of challenges in the future?
- Identify at least one thing that you have learned that you will take with you from this course.
- Identify the chapter or activity that had the greatest impact on your view of marketing. Why/ how was this important to you? Include how your view of marketing has changed.
*Class activities we covered topics discussion of Strategic Marketing and it’s environment, Marketing and its Target Markets, Customer and Business Buying Behavior, Global Markets and E Marketing, Product Decisions, Pricing Decisions, Distribution Decisions, Promotion Decisions, and Ethical and Social Issues in Marketing. This was my weakness and struggle because it was somewhat difficult because I am not good with math and numbers. This lab required watching lengthy videos first before completing the lab. My level of participation was fair but could have been better, yet grades also failed due to personal life changing experiences with family and financial issues. Strengths, greatest impact, one thing learned you can make up/use whatevere you would like that is pertaining to the covered topics. We also had a Music2Go Situation Analysis and Marketing Plan Lab-Below is the Description of the lab.
**The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer). Music2Go will require you to analyze Company Reports and Market Research to implement your own Marketing Plan while keeping to a fixed budget. Each week you will need to log into the Smartsims website, open your Music2Go company and make decisions and rollover (decision deadline). In the first decision period, you will be making decisions for the companyâ€™s only product. These decisions will be Retail Price, Retail Margin, Advertising budget, Advertising mix, and entering a Sales Forecast. In following weeks you will be able to make Sales Promotion decisions, conduct Product Development, and launch New Products. The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation.**