MGT-429 Digital Business Strategies & Applications
Week 7 – Affinity and Focused-Content Portals
Two Parts to this assignment:
Answer the DQ in 50 words or more (be specific):
Social Networks can be described using the features listed in Table 11.4. As Facebook develops during the next 5 years, what significant changes do you think it will need to make in order to thrive with its existing user base and expand to young people aging into its target market? Are there other social networksâ€”domestic or foreignâ€”from which Facebook could learn?
Find one example of an affinity portal and one example of a focused-content portal not mentioned in the textbook, videos, or live-lectures. Prepare a paper of approximately 750 words that explains why each of your examples should be categorized as an affinity portal or a focused-content portal.
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