Week 5 IP
This week, you will be responsible for creating a Pay-per-Click (PPC) Plan of 4â€“5 pages. For this portion of the e-Business Plan, you must include the following:
- Create a description of the 3 types of searches that will be used in your PPC plan.
- Describe the PPC campaign that you recommend for the case study company.
- Define each of the following items listed below specifically for the case study company using goal-based target estimates:
- Click-through rate
- Cost per click
- Average cost per click
- Conversion rate
- Cost per conversion
- Cost per lead
- Cost per acquisition
- Create 5 ad groups, including their purpose and suggestions for headlines and text.
- Describe how you will implement your ads and the type of data you will track from those ads.
Then, complete the e-Business Plan incorporating feedback as needed. All sources should be cited both in the text and in the references using APA format.