introduction to strategic management
COMPANY: NOKIA
An individual assignment requiring the preparation of a report discussing ANY International Company about their theoretical application of the strategic management process; including a variety of contextual examples for a specific firms; related to each strategic management process stage and find out the best strategic management process applied by the company. The chosen firms must be identified in the first three weeks of study.
The report must contain the following elements:
Executive Summary
Introduction including a company profile (Word limit: around 500)
An introduction to your paper and to your company including a brief description of the firm and its position within the industry.
Strategic Analysis
For your chosen firm, outline the stages, steps and procedures in the strategic analysis part of the strategic management process; including pertinent applied examples from your chosen firm to emphasis theoretical application.
Note: You do not need to actually carry out a fully applied strategic analysis but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.
Strategy Formulation
For your chosen firm, outline the stages, steps and processes involved in the formulation of business and corporate strategy as part of the strategic management process.
Note: You do not need to actually carry out a fully applied strategic formulation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm.
Strategy Implementation
For your chosen firm, outline the stages, steps and processes involved in the implementation of business or corporate strategy as part of the strategic management process; including pertinent applied examples from your chosen firm to emphasize theoretical application.
Note: You do not need to actually carry out a fully applied strategic implementation but you should illustrate your theoretical based answer with some specific examples related to your chosen firm..
Conclusion(Word limit: around 350 words)
Summary of findings
References (no bibliography required)
Appendices
Final Submission:
(Overall word limit (excluding appendices and references) must be around 3000 words)
The main references are indicated in the module guide and given in the module text book – Henry A. (2011) Understanding Strategic Management 2e Oxford University Press.
Please study carefully the assessment criteria and the marking scheme and use it as a guide when writing your report.
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