marketing plan about video gaming company 18 pages

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I need to develop a details marketing plan for video gaming company

I need you to follow the template outline Heading and subheading with number of pages.

Fell free to change my draft outline but YOU HAVE to follow the template OUTLINE and keep the company Name and Product without any change.

Marketing Plan Outline

# Of Pages

  1. Cover Page…………………………………………………………………………………………………1
    1. Company Name/Logo
    2. Group Members Names
    3. Submitted to:
    4. Date
  2. Table of Contents………………………………………………………………………………………….1
  3. CompanyDescription
  4. Product/Service Description
  5. Strategic Mission/Vision
  6. Strategic Goals
  7. Sustainable Competitive Advantage
  8. Situation Analysis …………………………………………………………………………………………3
    1. SWOT
      1. Internal Strengths
      2. Internal Weaknesses
      3. External Opportunities
      4. External Threats
    2. Competitor Analysis
    3. Points of Difference
  9. Market-Product Focus…………………………………………………………………………………….3
    1. Price of Product/Service and Price Strategy
    2. Positioning in the market / Positioning grid visual
    3. Place Distribution Strategy (Brick & Mortar, Online, Multi-Channel)
  10. Marketing Program ……………………………………………………………………………………….8
    1. Target Market (Describe specific segments and why you chose them)
    2. Integrated Marketing Communications (IMC) Promotion Strategy
      1. Advertising Campaign (Include a print ad & commercial)
      2. Personal Selling Strategy
      3. Public Relations Campaign
      4. Promotions/Coupons
      5. Direct/Social Media Campaign
  11. Financial Data and Projections…………………………………………………………………………….2
    1. Cost of Start Up
    2. First-Year Projections (visual representation preferred- charts, graphs, etc.)
    3. Five-Year Projections (visual representation preferred- charts, graphs, etc.)

Total Number of Pages in the Marketing Plan Excluding Appendices ……………………………………….18

 
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