please review the articles and post a 600 word synopsis of the material from the articles

/in /by

Rust, R. T.; Moorman, C.; & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1/2), 94-101.

Rigby, D. K. & Leadingham, D. (2004). CRM done right. Harvard Business Review, 82(11), 118-129.

Mittal, V.; Sarkees, M.; & Murshed, F. (2008). The right way to manage unprofitable customers. Harvard Business Review, 86(4), 94-102.

McNulty, E.; Leonard, N.; McAfee, A.; Gilway, B. J.; & Freeland, J. (2003). The bought in. Now they want to bail out. Harvard Business Review, 81(12), 28-38.

Comstock, B.; Gulati, R.; & Liguori, S. (2010). Unleashing the power of marketing. Harvard Business Review, 88(10), 90-98.

Bertini, M. & Gourville, J. T. (2012). Pricing to create shared value. Harvard Business Review, 90(6), 96-104.

 
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