Must complete the PODCAST and Must be a FEMALE.
The brand that i do for the podcast is Dunkin Donuts.
Foreign Market Entry Podcast
As you are likely aware, your internship brand doesnâ€™t just do business in the U.S. So, in this interactivity, weâ€™re going to research their past entry into a foreign market. But rather than writing about it, weâ€™re going to talk about it â€” by creating a short podcast.
1. Identify a specific country to analyze your brand’s entry into
- First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.
- Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like â€œforeignâ€ or â€œinternational.â€ See which markets have been written about and select one.
2. Research your chosen market to answer these questions:
- When did your mentor marketer enter this foreign market?
- What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.
- What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing “p.” You can repeat “Ps” more than once.
- How successful was the entry into this market? Is the brand still in the market?
3. Identify and create proper APA citations for 3+ different sources.
- Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.
- As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.
4. Script (or at least outline) for your podcast.
- Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.
5. Record your podcast with SoundCloud.
- SoundCloud provides the means to record and share a link for free.
- Consult our step-by-step Creating Your Soundcloud Recording tutorial.
6. Post your podcast link and APA formatted sources to forum below.
7. Listen and react to three peer podcasts.
- Which P do you think was the most important factor in the failure or success of the market entry they described? Why?
I Need Help! I Can Help!
Got questions about foreign market entry, SoundCloud or this assignment? Or maybe a helpful tip to share? Please post to our week 4 help forum, so others can benefit!
Do I have to use my internship brand for this assignment?
- Please try to, as this will further your understanding of the brand.
Do I have to use Soundcloud
- No, but you will need to post an accessible link to your podcast.
|A step by step Souncloud tutorial…|